Trade fairs are a key opportunity for B2B companies, but preparation is crucial. Many exhibitors struggle with manual order entry into ERP systems after the event. This guide explains common challenges, practical preparation tips, and how App4Sales helps exhibitors improve sales efficiency and manage orders seamlessly during the 2026 fair season.
Trade fairs remain one of the most effective ways for B2B companies to connect with customers and prospects in person. They offer an opportunity to showcase products, answer questions instantly, and build stronger relationships. However, the fast pace of fairs and manual processes can make it difficult to capture all opportunities efficiently.
Solutions like App4Sales B2B Sales & Order App help sales teams manage orders, product information, and customer interactions efficiently on the show floor, even when internet access is limited. This ensures your team can focus on selling instead of spending hours on administrative work after the fair.
From working closely with B2B sales teams across many industries, we see the same challenges return every fair season:
Manually transferring orders to the ERP system after several intense fair days is time-consuming and often becomes a bottleneck for sales and admin teams. This is exactly the problem App4Sales solves, enabling orders to flow directly into the ERP system and reducing errors.
A successful trade fair starts well before the event itself. Some important steps include:
With App4Sales, you can do all of this in one platform. The app allows your team to focus on selling, present products professionally, take orders offline if needed, and sync everything automatically with your ERP system. This preparation helps teams maximize sales during the fair and reduces admin work afterward.
We have gathered these and many more practical tips in our trade fair sales guide.
This fair season, App4Sales is supporting many customers who are exhibiting. Our customers use the app to showcase products, take orders, and manage customer interactions efficiently during fairs, giving them a real advantage on the show floor.
Some of the trade fairs we will be present at are:
By visiting these events, we can help our customers make the most of their participation and ensure that order management and customer interactions run smoothly throughout each fair.
If you want to be better prepared for the upcoming fair season, we have created a practical guide on how to maximize B2B sales at trade fairs.
👉 Download our free guide
👉 Or request a demo to see how App4Sales can simplify order management, ERP integration, and customer interactions during fairs.
