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Microsoft Business Central Integration with App4Sales

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Does your organization use the Microsoft Dynamics 365 Business Central ERP system? Are you looking for a sales tool for your sales team and a B2B webshop for your customers? If that’s the case, App4Sales’ sales app and our B2B webshop provide the perfect solutions. Both the sales app and webshop seamlessly integrate with Business Central, enabling real-time data exchange.

Your salespeople can place orders directly through the app or webshop, and B2B customers can log in themselves to make their orders. After submission, each order is sent directly to Business Central.

Why Use App4Sales?

Efficiently managing orders, products, and customer information is critical to a successful sales process. When you integrate our sales app and B2B webshop with the Business Central ERP system, you gain the ability to automate and improve the entire sales process.

Your sales team and B2B customers will always have access to real-time information on products, orders, and customer data. As a result, you can manage everything seamlessly – both in the app and through the webshop.

App4Sales Microsoft Business Central Integration

How the Integration with Business Central Works

By setting up an integration of the App4Sales sales app and B2B webshop with Microsoft Business Central, you create a direct connection between the ERP system, the app, and the webshop. This setup allows for seamless, real-time data transfer. Specifically, here are some key areas that synchronize automatically:

  • Orders: Orders placed through the sales app or B2B webshop are sent directly to Business Central, ensuring that all information is accurate and up-to-date.
  • Products and Prices: The product catalog and current prices in Business Central are mirrored directly in the sales app and webshop. Salespeople and customers can see stock levels and customer-specific price lists.
  • Customers: Customer information updated in Business Central is instantly reflected in the sales app and webshop, ensuring that salespeople always have access to the latest customer information.


Business Central integrates with the App4Sales Content Management System (CMS). This integration lets our CMS retrieve all relevant data directly from Business Central. Consequently, your product and customer data sync automatically with the sales app and webshop, giving you real-time access on your smartphone, tablet and portal.

Contact Us For More Info About the Integration

Do you want to know more about the integration? Contact us!

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Benefits of the App4Sales Integration to Microsoft Business Central

The integration offers many benefits that optimize your sales process and customer management. Below are just a few highlights. To explore more advantages, read more about the sales app and B2B webshop.

  • Fast and easy order placement: Place orders directly through the sales app or allow your B2B customers to log in and place their orders via the webshop. Salespeople can also log into the webshop and place orders on behalf of their customers. Each order goes directly to Business Central.
  • Synchronized product and price data: Whenever product details, stock levels, or pricing change in Business Central, the updates appear in real-time across the sales app and webshop. That way, salespeople and customers always have up-to-date, accurate information.
  • Efficient customer management: The system updates customer data automatically between Business Central, the app, and the webshop. Salespeople always see the latest customer information and can use the built-in map to plan customer visits more effectively.
  • Mobility and flexibility: With the sales app and B2B webshop, your salespeople can work from anywhere. They always access real-time data from Business Central, while B2B customers can place orders themselves 24/7.

System Requirements and Compatibility

Contact us to learn more about the specific system requirements for setting up the integration with Business Central.

To get the best use out of the sales app, you need an iOS device with at least iOS 10 or an Android device with at least Android 6.0.

App4Sales ticks all the boxes

We know about the complex needs of your ERP system, so let us assist you in optimizing your business. Here are some key points that App4Sales tackles for you. Any questions? Don’t hesitate to ask! 
Customer Management

Easily navigate to nearby customers and view customer info, such as order history, financial info and notes

Digital Catalog​

Replace your paper catalog and digitise your sales processes for sales reps, agents and B2B customers

Filter & Sort Items

Use filters and sorting to quickly locate products by category, style or material

On- & Offline Mode

Use the sales app with and without Internet connection

Some of Our Customers

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