Richmond Interiors, a leading Dutch interior brand, started over 30 years ago with the sale of antique furniture and accessories. Today, the company operates in 48 countries and is known for offering a trendy collection that aligns with the latest interior trends. Richmond Interiors strives for the perfect balance between style, comfort, quality, and price.
Before the implementation of App4Sales and the Core-portal, customers primarily placed their orders via email. Representatives used a separate system with scanners to record orders, making it impossible to view current stock levels. The manual entry of these orders into the ERP system consumed a lot of time, which became unsustainable due to Richmond Interiors’ strong growth.
With the adoption of App4Sales, Richmond Interiors has seen a significant improvement. The order process now runs much faster and smoother, allowing the company to have time left for other important tasks. This efficiency has resulted in a tripling of order entry in certain weeks, something that would not have been possible without the implementation of App4Sales and the Core-portal.
The representatives of Richmond Interiors use App4Sales throughout Europe during customer visits to place orders and create new customers. They are particularly pleased with the solution, as they can access real-time stock and product information at any time and place orders directly.
During trade shows, Richmond Interiors also takes advantage of the capabilities of App4Sales. Representatives use their iPads, equipped with scanners, to add products directly to orders. Additionally, multiple iPads are available at the booth for placing orders, along with a fixed computer where prospects can view the Core-portal.
Richmond Interiors has an extensive dealer network, a large part of which places orders via the Core-portal. The use of the B2B webshop is steadily increasing; after one year, about 12% of revenue comes from the Core Portal, with some product groups even doubling in sales.
The implementation of App4Sales and the Core-portal has helped Richmond Interiors improve their operational efficiency and enhance customer satisfaction. With these powerful tools, Richmond Interiors is well-positioned for further growth and innovation in the interior design industry.
