CCG Companies is an international supplier of hobby, creative and educational products with more than 2,000 items in their assortment. From their headquarters in Hedel, The Netherlands, they serve customers in over 40 countries.
Sales is central to their business, with customers visiting the showroom, meeting account managers or attending trade fairs like Spielwarenmesse and Ambiente.
A few years ago, orders were processed manually and entered into the ERP system by hand. Today, their sales process is fully digital, making it faster and more efficient.
This success story is part of our focus on how B2B companies are moving away from manual order entry and towards fully digital sales processes. The goal is to reduce administrative work, speed up order handling and make it easier for sales teams to work directly with customers.
If you want to understand the difference between manual and digital order entry in more detail, you can read more about it here.
Before working with App4Sales, CCG handled orders in a traditional way.
During customer meetings, account managers wrote down orders in Excel or on paper. Back at the office, this information was handed over to the order management team, who then entered everything manually into the ERP system.
This process worked, but required a lot of coordination and internal handovers between sales and order management.
On top of that, account managers spent valuable time after each meeting explaining and transferring order details instead of focusing on customers.
Another challenge was the limited visibility of the full assortment.
With thousands of products, it was not easy to show everything during a meeting or at a trade fair. Product images were limited, and key information like pricing, availability and specifications was not always immediately accessible.
This made it harder to guide customers through the full range and limited the opportunity to increase order value.
CCG realised they needed a better way of working.
They wanted to:
So they decided to replace their manual order entry process with a digital solution.
CCG chose App4Sales B2B app and B2B webshop because it offered exactly what they needed without unnecessary complexity.
The system was easy to implement and intuitive to use. After a short explanation, the team was able to get started right away.
As expected, there was some initial hesitation. But once the team experienced how simple the system was in practice, that quickly changed.
Since implementing App4Sales, the way CCG handles orders has fundamentally changed.
Orders are now entered directly during the sales process instead of being written down and transferred later.
This eliminates several manual steps:
Orders are processed faster, and the entire workflow has become much more efficient.
CCG uses Business Central as their ERP system, which is fully connected to App4Sales.
Orders are automatically transferred to the ERP system, without any manual input. This has significantly reduced administrative work and ensures faster and more reliable order processing.
One of the biggest improvements is how the sales team works with customers.
Account managers now have full access to the assortment, including all relevant product information. This allows them to guide customers through the entire range during meetings, showroom visits and trade fairs.
They can instantly see pricing, availability and product details. Customers can now be guided through the full assortment in a structured way, which creates more sales opportunities during conversations.
Selling has become both easier and faster.
The switch to digital order entry did not just improve daily operations. It had a lasting impact on the business.
Over the past years, CCG has seen:
And one of the most notable results:
Within one year after implementing App4Sales, CCG doubled their revenue.
Even today, they continue to benefit from that more efficient way of working.
With the same sales team, they are able to handle more volume and focus more on customer relationships instead of administrative tasks.
As they describe it themselves:
“App4Sales has greatly simplified the way we work. As a result, we have been able to achieve much higher revenue with the same team and work far more efficiently.”
CCG’s experience shows that moving away from manual order processing is not just a short-term improvement.
It creates a more scalable way of working.
Not only do you process orders faster, but you also improve the way you sell. Having your full assortment and all product information available during customer conversations makes a real difference.
And as this case shows, it can have a direct and lasting impact on your growth.
