LingaDore benefits from larger sales orders with Core-portal Standard
LingaDore continues to evolve with App4Sales innovations: B2B webshop, sales app and PIM system.
LingaDore is the lingerie brand of Mendels Fashion Group, a Dutch family business currently run by the second generation: Mike and Brenda Mendels. LingaDore has a large assortment that emphasizes the beauty of women. The collection is aimed at every woman and is suitable for every budget: affordable luxury for everyone.
The LingaDore collection includes lingerie, swimwear, homewear and nightwear. This collection is available all over the world, but the focus is on Europe.
Attracting customers with Core-portal Standard
LingaDore is a progressive brand and they want to radiate this image. Six years ago, B2B e-commerce came into focus for LingaDore and the benefits of placing orders online became clearer. This increased the desire for a webshop for B2B customers, who can place orders with the same ease and speed as private individuals. Core-portal Standard became the e-commerce platform to realize this desire. In 2015, LingaDore started selling their products to business customers, in addition to sales to individuals.
LingaDore wants to reach all customers easily. This can be difficult, because some customers work in different time zones, but even in The Netherlands working hours and therefore accessibility can vary per company. Therefore, LingaDore started using sales app App4Sales Fashion at the same time as the Core-portal Standard website. International sales representatives use the app to write orders during customer visits and trade fairs. App4Sales Fashion displays lookbooks and current stock levels. Subsequently, the orders can be placed and completed.
PIM enriches the B2B webshop
“The world is changing rapidly, so it is important to keep developing yourself”, says LingaDore. That is also the reason why they expanded their B2B webshop with PIM in 2020.
With PIM, LingaDore enriches the webshop by providing all products with extra information. This distinguishes LingaDore from its competitors. Specifications, washing instructions, stock information and images are examples of the product information that is displayed. This information is communicated in different languages to reach international customers as well.
LingaDore customers experience convenience and simplicity
An important advantage of the B2B webshop, the PIM solution and the sales app are the ease and simplicity offered to retrieve information and place orders. The B2B customer can place an order via the B2B webshop with the same ease as a private consumer that places an order with an online webshop. Core-portal Standard allows the customer access to their order history, order confirmations and invoices, as well as images and brand style files. This saves LingaDore time, allowing them to spend more time on customer contact.
With the B2B webshop, LingaDore also sees an increase in the number of orders. Viewing the new collection and instantly placing an order is now much easier. With a B2B webshop, LingaDore is in contact with its customers all over the world, 24/7.
All information from the B2B webshop, the PIM system and the sales app are connected to the ERP system Reflecta XL-enz. This connection means that data is automatically exchanged. Orders are forwarded to the right place immediately, stock is updated and invoices are prepared and paid for quicker. The connection between these solutions makes it easier and therefore faster for both LingaDore and the customer to place and process orders.
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